Brand Strategy
Your Ideas,
Our Expertise
120+
Projects Completed
40k+
Total Growth
10+
Years of Experience
100%
Customer Satisfaction
The Foundation of a Meaningful Brand
Brand Strategy is more than just design — it's the thinking behind your brand. It defines your purpose, personality, audience, and messaging. Without a clear strategy, even the best visuals fall flat.
Here’s what brand strategy can do for your business:
-
Gives your brand a clear voice, message, and personality.
-
Aligns your team and marketing efforts with a unified vision.
-
Helps you stand out with unique positioning in your market.
-
Connects with the right audience through well-defined personas.
-
Builds long-term brand value through clarity and consistency.
How we do it?
We Make the Complex
Simple in 4 steps
1 WEEK
DISCOVERY WORKSHOP & AUDIT
We begin with collaborative sessions to deeply understand your business, audience, and current brand. This sets the stage for strategic clarity.
Key Activities
-
Discovery Workshop
-
Brand Audit
-
Stakeholder Interviews
-
Business & Goals Review
1-2 WEEKS
RESEARCH & ANALYSIS
We define your brand’s tone, attributes, and unique positioning. Then we develop multiple logo concepts based on your goals and feedback.
Key Activities
-
Market Research
-
Competitor Analysis
-
Audience Insights
-
Industry Trends Review
1-2 WEEKS
POSITIONING & STRATEGIC FRAMEWORK
We define your brand's unique position, personality, and messaging structure to ensure consistency and differentiation across all channels.
Key Activities
-
Brand Positioning
-
Mission, Vision & Values
-
Voice & Tone Definition
-
Brand Personality Traits
1-2 WEEKS
BRAND GUIDELINES & DELIVERY
Your complete brand identity is packaged with guidelines to ensure consistency across every medium, along with all the final assets.
Key Activities
-
User Persona Creation
-
Messaging Pillars
-
Content Strategy Framework
-
Final Brand Strategy Deck
Transparent Pricing
Brand Strategy for
Forward-Thinking Companies
$1,799
New businesses or solopreneurs seeking foundational clarity
What’s Included
-
Discovery Workshop
-
Brand Audit
-
Research
-
Positioning
-
Voice & Tone
-
User Persona
-
Content Strategy
Business
BEST VALUE
$3,999
Growing brands needing clarity, storytelling & structure
What’s Included
-
Discovery Workshop
-
Brand Audit
-
Research
-
Positioning
-
Business Model
-
Voice & Tone
-
User Persona
-
Brand Storytelling
-
Content Strategy
$7,999
Established businesses needing full strategic depth
What’s Included
-
Discovery Workshop
-
Brand Audit
-
Research
-
Positioning
-
SWOT Analysis
-
Business Model
-
Voice & Tone
-
User Persona
-
Brand Storytelling
-
Content Strategy
-
Marketing Strategy
Testimonials
Real Results,
Real Stories
"They Designed with Our Community in Mind"
Our customers care about clean design and clean ingredients. Ashraf’s team built a website that speaks both languages. The site is fast, elegant, and converts well — especially with local Vancouver audiences who value sustainability and clarity.
"Minimalism Meets Emotion"
Ashraf-san and the Collab Design team brought a quiet strength to our rebrand. They respected our desire for simplicity, while injecting warmth and personality into our packaging and brand identity. Every element — from logo to texture — feels perfectly Japanese, yet fresh enough for international markets. It was a true collaboration of cultures.
"They Helped Us See Through the Customer’s Eyes"
Ashraf led our brand strategy process with precision and empathy. His workshops helped us identify gaps, understand our audience more deeply, and reposition with clarity. Collab Design doesn’t just build brands — they build brands that work. The clarity we gained is now guiding every business decision we make.
"They Captured the Soul of Our Brand"
At RUMOÉ, elegance and emotion are everything and Collab Design captured that beautifully. Ashraf understood French visual sensibilities and combined them with a commercial awareness we often struggle to find. The branding and packaging they delivered feel like luxury, but speak directly to the everyday experience we wanted to create. We’re already seeing a stronger shelf presence and brand recall.
"Respectful, Elegant Design That Honored Our Heritage"
Working with Collab Design was a seamless experience from start to finish. We wanted to rebrand Al-Hira Hotel in a way that respected the sacred history of Mecca, while also modernizing the guest experience. Ashraf and his team understood the cultural significance instantly. From typography to imagery, everything was handled with care, beauty, and precision. Our guests notice the difference — and appreciate it.
Collab Design at a Glance.
Where strategy meets creativity
/ Questions?
/ We're glad you asked
FAQ
-
1. What exactly is included in the Brand Strategy package?
- Our Brand Strategy package includes discovery workshops, brand audit, audience research, positioning, voice and tone development, user personas, and a custom content strategy — all tailored to your business goals and growth stage.
-
2. How is the strategy delivered to me?
- You’ll receive a professionally designed Brand Strategy Deck (Powerpoint, Kenote & PDF format), which outlines your entire brand framework, positioning, messaging, personas, and strategic direction.
-
3. Is this only for new businesses or can existing brands benefit too?
- Both! We work with startups needing a strong foundation, and also with existing brands looking to refine, reposition, or scale with clarity and consistency.
-
4. Do I need to provide anything to get started?
- Yes — we’ll ask you to complete a quick onboarding form and attend a 1–2 hour workshop session so we can gather the insights needed to build your strategy.
-
5. How long does it take to complete the strategy?
- Depending on the tier, Brand Strategy takes between 3 to 6 weeks, including review and feedback rounds.
-
6. Will this include visuals like logos or design assets?
- No — Brand Strategy focuses on the thinking and structure behind your brand. Visual identity assets (like logos) are part of our Logo & Branding package.